Our Team
Gogo Cheng
Founder and Managing Director
I believe that curating memorable human interaction is the timeless recipe for achieving ultimate customer loyalty.
Over the last two decades, I’ve dedicated my career to pioneering customer retention models and nurturing customer loyalty for some of the world’s most successful luxury brands, resulting in sustainable multimillion-dollar annual turnovers. While these companies offer diverse products and embrace varying cultures and business strategies, they all share a long term vision in cultivating customer loyalty and uncompromising investment in clienteling capabilities of the team.
Clienteling starts with a “customer centricity” mindset and a mission to build lifelong relationships with every customer that touches your business. The good news is that customer loyalty is not a privilege reserved just for the luxury few. While your products, stores, and events set the “stage” for your business, human interactions are at the heart of the “play”.
Let’s partner together to craft your “play” – the “key” to the doorway of your customer’s hearts.
Summer Wong
Luxury Consultant and Head of Client Experience
I have established my luxury expertise across e-commerce personal shopping, client development, HWNI-oriented event organisation in the last five years. From excelling in VIC event curation to succeeding in cultivating loyalty with top 1% across APAC, I firmly believe that building genuine connections with customers is the fundamental factor to capture customers’ heart and wallet share.
I am grateful for the opportunity to have worked with Gogo Cheng, a true visionary and an inspiration to many! I played a crucial role in supporting Gogo to pioneer a multi-million-dollar Private Client focused business five years ago. I’m absolutely thrilled that I have rejoined her as a Luxury Consultant & Head of Client Experience at Gogo Cheng Consulting!! I’m genuinely excited about this new chapter and the endless possibilities it holds. Together with Gogo Cheng Consulting Limited, I’m confident that we will continue to redefine excellence in luxury consulting and customer loyalty!
Reach me out for a coffee catch up if you are in Shanghai/Hong Kong. Let’s connect, collaborate and create remarkable experiences together!
Zhen Qin
Luxury Consultant
I am a luxury retail and client experience leader with over ten years of experience across APAC and the UK – driving team performance, client loyalty and business growth for some of the world’s most prestigious brands serving high‑net‑worth clients.
I have led emerging‑market expansion and VIC strategies across both offline retail and e‑commerce, delivering triple‑digit growth while elevating service standards and coaching high‑performing regional teams.
My experience spans client development, CRM and loyalty programme design, and data‑informed decision making that translates customer insight into measurable commercial impact.
Today, as a luxury consultant, I conduct CX and service audits, map and optimise clienteling and loyalty journeys, and facilitate enablement workshops that upskill frontline leaders and teams. I blend on‑the‑ground retail intuition with analytics, research, and change management – shaping programmes that enhance client retention, increase lifetime value, and scale business growth consistently across markets.
If you are seeking a partner to diagnose pain points, align stakeholders, and activate a high‑touch, data‑driven loyalty strategy, I look forward to collaborating with you to unlock revenue growth and enduring client loyalty.
Noel Lau
Luxury Consultant and Head of Operations
I am a marketing and communications leader with over ten years of experience shaping brands and leading strategic initiatives across Asia’s luxury, hyper-growth technology and consumer sectors.
My career spans corporate leadership and entrepreneurship – building operational foundations, leading go-to-market strategies, and shaping business structures that turn ideas into measurable impact.
I’ve led brand, marketing, and operational initiatives for global organisations, delivering performance growth through disciplined planning, process design, and strategic partnerships. My strength lies in bridging vision and execution – aligning teams, systems, and strategy to accelerate sustainable growth.
At GC Consulting, I focus on helping businesses translate strategic intent into actionable plans – from market research and business model refinement to operational frameworks that enable scale and clarity. I believe growth is not just about speed, but about structure – creating the right rhythm, focus, and accountability that allow a brand to evolve with purpose.
