Like it or not, we are all involved in clienteling every day.
Clienteling is not just a concept reserved for specific industries or roles. In reality, it’s a fundamental part of our daily interactions.
Let me decode some common myths about clienteling today 🔎 :
❎ Myth one: clienteling is only for the luxury industry or senior leaders in a business networking context.
🕹 Reality: Clienteling is about building relationships. You are involved in clienteling as long as you interact with other human beings—this could be your colleague, your business partners, or even your family.
❎ Myth two: Only extroverts are good at clienteling.
🕹Reality: Clienteling is not about you but about getting a holistic understanding of the other person. It requires us to adapt our communication style to the other person.
❎ Myth three: Clienteling is a complex skill that takes a significant amount of time to master.
🕹Reality: The foundations of clienteling are actually very simple – I’ve distilled them into the 𝗦𝗣𝗖𝗩 𝗠𝗼𝗱𝗲𝗹, a straightforward framework that anyone can grasp:
𝗦𝗶𝗻𝗰𝗲𝗿𝗶𝘁𝘆: It refers to showing honesty, openness, and genuineness in your interactions with others.
𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: This involves tuning down your own voice by being fully engaged and attentive at the moment, actively listening to the other person.
𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆: It refers to the genuine desire to learn more about the other person, such as their interests, needs and preferences,
𝗩𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗶𝘁𝘆: It involves adapting your communication style and approach to the person you are communicating with and the context you are in.
