Through my consultancy work, I’ve helped multiple luxury retailers improve conversion rates by focusing on one essential skill that sets the best performers apart:
𝗧𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗴𝗮𝘂𝗴𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗻𝗱 𝗮𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 — 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗽𝘂𝘀𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘀𝗮𝗹𝗲.
Here is how:
🔍 Read subtle customer cues and respond with intention:
✔ Where do their eyes linger?
✔ What do they touch?
✔ Where does their body language pause?
Then, instead of launching into a sales pitch, provide valuable engagements:
💎 Share a craftsmanship story that brings the item to life.
🛍️ Highlight exclusivity—whether it’s a rare design, limited availability, or a unique element.
👗 Offer a thoughtful styling tip based on what the client is admiring.
✨ It’s about inspiring, not selling. ✨
When clients feel seen and engaged, there is a much higher chance of conversion.
